How to Stand Out In A Crowd

Do you find yourself negotiating your products and services to accommodate every customer you come in contact with? Do you do business with people who are not that into your products/services but for some reason keeping coming back only to complain and demand a discount? Than this article is for you!

Assuming that your business can cater to everyone is a huge mistake. Even Wal-Mart one of the biggest companies in the world doesn’t market to everyone. So why do so many entrepreneurs make this mistake? Why do small businesses find themselves altering or changing their services and/or products to please the masses?

Because it’s tempting to market to everyone! Sometimes people think that having a general target market will result in more customers. But here is the thing- it won’t!

Another common thought is targeting in on niche market leaves out potential buyers. However trying to please everyone is a sure way to please no one. If you try to market to everyone you will find yourself diluting your products and brand to appeal to the masses. Before you know you have a watered down version of yourself which significantly reduces the value you offer to your customer.

When you’re a small business one of the best ways to position yourself Continue reading “How to Stand Out In A Crowd”